HRH The Prince of Wales presents the first HRH The Prince of Wales Young Sustainability Entrepreneur Prize

HRH The Prince of Wales announced the recipient of the Young Sustainability Entrepreneur Prize at a ceremony at Buckingham Palace alongside Unilever CEO Paul Polman and Professor Sir Leszek Borysiewicz, Vice Chancellor of the University of Cambridge, in the presence of leaders and entrepreneurs in the sustainability arena.

Gamal Albinsaid from Indonesia received the award from HRH The Prince of Wales, with a prize of €50.000 in financial support and a package of individually tailored mentoring. The winner was selected from seven Unilever Sustainable Living Award finalists from across the world. Unilever and the Cambridge Programme for Sustainability Leadership (CPSL) launched the inaugural Unilever Sustainable Living Young Entrepreneurs Awards in September 2013.

The international awards programme is designed to inspire young people around the world to tackle environmental, social and health issues. The competition, ran on an Ashoka platform, invited entrepreneurs aged 30 years or under, to submit inspiring, practical, and tangible solutions to help make sustainable living commonplace. In its first year, the programme received over 500 entries from 90 countries.

HRH The Prince of Wales commented; "I would like to give my warmest congratulations to Gamal Albinsaid for his marvellous initiative. This young leader has developed an initiative with the potential to disrupt the way in which community services are provided for the benefit of the area’s poorest people. Genuinely innovative, it tackles two problems at one time: the management and re-use of waste, and the provision of health insurance and health services to poor communities. All finalists are applying their imagination to move away from the "take, make and dispose" economic model and towards this much more circular, sustainable approach. And they deserve our support."

Unilever CEO Paul Polman said: “There is no group more important to involve than young people. They are half the world’s population and will be the guardians of sustainable development long into the future. The time is now for young entrepreneurs to stand up and develop a business that can genuinely make a big difference. We all need to use our energy and resourcefulness to support young entrepreneurs to reach scale, accelerate the development, inspire others and help create a brighter future for all”

“We all know HRH The Prince of Wales is passionate about sustainable development and an enthusiastic champion of youth enterprise and young entrepreneurship. I would like to thank HRH The Prince of Wales for his leadership in supporting these Awards and for agreeing to the top prize being named in his honour.”

Polly Courtice, CPSL Director, and co chair of the awards judging panel said: “The exceptional calibre and dynamism of the finalists encouraged and inspired our judges. We are delighted to bring the research insight and entrepreneurial dynamism of the Cambridge community to support these young leaders in refining their initiatives and taking them to scale.”

Unilever Sustainable Living Young Entrepreneurs Awards 2014

The new programme will be launched early in the Summer of 2014 and young entrepreneurs willing to participate can register on the Ashoka Changemakers platform via changemakers.com/SustLiving (Unilever)

Molto invites Indonesian families to share a soft hug with unfortunate children by donating a Molty bear

Every person needs to express their affection. A hug is one type of physical affection that can be easily done. Hugs have many benefits, both psychologically and physically, especially for children. A hug that is full of tenderness is something that can soothe and even help optimize their growth.

Acknowledging the importance of hugs, Molto - a product very close to Indonesian families today, kicked off its ”Berbagi Pelukan Melalui Kelembutan Molto” (i.e. “Sharing Hugs through Molto Tenderness”) campaign.  Not only does Molto invite families to start the habit of hugging each other (which is very useful), but also participate in sharing soft hugs with unfortunate children. "We want to emphasize the importance of a hug that is full of softness especially for children, right from their birth up to adulthood. Moreover, Molto also spreads hugs by donating “Molty” teddy bears as a symbolic gesture to unfortunate children, "said Hira Triadi as Marketing Manager Laundry Category PT Unilever Indonesia, Tbk.

Indonesians are actually very accustomed to physical touch in their traditions, especially when children are still babies and need to be cuddled before sleep. Roostien Ilyas, a children observer said, "Parents try to express their love by fulfilling their children’s needs, like buying toys, providing them with a proper education, giving their special attention and speaking softly with them. But as the children grow, their parents tend to be more reluctant to give them hugs since that is usually only associated with youngsters.

Roostien continued, "But in fact, physical touch, such as hugs, may give you the feeling of comfort, warmth, and peace of mind subconsciously. People need hugs as a form of non-verbal communication that can actually speak more than just words. Melly Puspita Sari, Psi, M, NLP, Psychologist, master NLP trainer and author of the book ”The Miracle of Hugs” explains, "Give your children a hug at least eight times a day to refresh their energy so they can optimize their potential whilst doing their activities. A hug provides closeness, inner strength and loving vibrations between parents and children. "

The benefits of hugs are not limited to age; the warmth of a hug can be felt from the day a person is born until the day they die. A lot of clinical and psychological research on the importance of hugs has been done - here are some results: hugs between parents and children can increase brain intelligence and stimulate the release of the hormone Oxytocin, which gives children a sense of calm and reduces the toxicity of hazardous substances in the brain . Hugging is more effective than words of praise or affection as it makes the child feel loved and appreciated . A hug has a positive impact on the children’s development and IQ .

"We should know as well that a soft hug is one way to solve problems, especially with children who behave differently. A hug is also important because people who are usually being hugged tend to show compassion more easily to others. Therefore, don’t hesitate to start the hugging habit from now on! "Said Melly.

Realizing the importance of a hug that is full of softness, Molto invites consumers to participate in the campaign "Berbagi Pelukan Melalui Kelembutan Molto Ultra Pure". With every purchase of a Molto Ultra Pure product, consumers will automatically be donating a Molty bear to unfortunate children. The teddy bear has been chosen as a symbol of affection because it can be a wonderful companion for children. Moreover, the doll, which is easy to hold and cuddle, may also be a tool to express feelings such as compassion, a sense of belonging and so on.

Besides purchasing Molto products, consumers can also participate by donating old stuffed dolls into a drop box. The old dolls will be washed and smoothened out with Molto Ultra Pure softness before being handed to unfortunate children. All of the collected Molty bear will be built into a giant Molty bear, which will be distributed to unfortunate children at the event’s climax on November 24, 2013 at Mal Taman Anggrek

Accounting Foundation

1.    Apa itu Akuntansi Dasar

Akuntansi adalah suatu proses mencatat, mengklasifikasi, meringkas, mengolah dan menyajikan data, transaksi serta kejadian yang berhubungan dengan keuangan sehingga dapat digunakan oleh orang yang menggunakannya dengan mudah dimengerti untuk pengambilan suatu keputusan serta tujuan lainnya.

2.    Apa itu SAP R/3 Accounting System

Bagian dari SAP solution

3.    Komponen SAP R/3 Accounting System

-       Financial Accounting

-       Corporate Finance Management (CFM)

-       Profitability and Sales Accounting

-       Product Cost Controlling

-       Overhead Cost Controlling

-       Investment Management

-       Project Management

4.    Sebutkan bagian Financial Accounting

-       G/L Accounting

-       Accounts payable dam Accounts receivable

-       Asset Accounting

5.    Sebutkan bagian Corporate Finance Management (CFM)

-       Planning, Analysis, decision support, financial transaction, payments, dan risk capabilities di beberapa lingkungan

-       Treasury Management

-       Executive Information System

-       Profit Center Accounting

-       Legal consolidation

-       Planning

6.    Apa saja yang termasuk Treasury Management

-       Cash

-       Stocks

-       Bonds

-       Derivatives

7.    Apa saja yang termasuk Product Cost Controlling

-       Product cost planning

-       Cost object controlling

8.    Investment Management?

Perencanaan program modal investasi perusahaan dan mengatur modal investasi individu

9.    Fungsi General Ledger

-       Menyajikan transaksi bisnis

-       Aliran uang dan biaya

-       Menyajikan posisi

-       Menyajikan untung/rugi

10. Isi Balance Sheet

-       Assets

-       Material

-       Receivable

-       Bank

-       Equity Capital

-       Loans

-       Liabilities

-       Profit and Loss

11. Apa saja Organizational Element

-       Corporate group

-       Company

-       Company code

-       Business area

-       Functional area

-       Profit center

12.  3 struktur master record

-       General data

-       Data for company codes

-       Data for sales

13. Asset Management

Meningkatkan perencanaan dan monitoring asset tetap untuk tujuan agar akunting luar dan dalam lebih penting lagi

Unilever Food Solutions Conducts an Educational Program “Chefmanship Academy: Food Safety”

Today, Unilever Food Solutions, in cooperation with the Ministry of Health and Indonesia’s Food & Drug Administration (BPOM), is offering small scale restaurant operators a comprehensive educational program around Food Safety. The program aims to create both awareness and enhance the skills of food service operators to improve food safety at their premises.

Adam Djokovic, Managing Director Unilever Food Solutions Indonesia explains, ”The Chefmanship Academy is one of the services offered by Unilever Food Solutions to assist its customers in developing their businesses to be more successful and efficient. The topic of the first Chefmanship Academy seminar is food safety due to its high relevance & burning need, especially for small scale restaurant operators who often lack the necessary skills in this domain.”

According to a 2007 World Health Organization’s (WHO) report, there were 1.5 billion health problems caused by food borne diseases globally, of which 3 million have resulted in deadly casualties, and this number keeps increasing. 2009 data indicates that Indonesia is in the top 10 countries with the highest number of diarrhea patients who eventually die because of food poisoning. These numbers are complemented by data from BPOM which shows that 51% of the hotel, restaurant and cafeteria outlets in Indonesia currently do not meet the standards of food safety.

Food safety encompasses vast & complex areas, from the process of production, preparation, storage, transportation until the final food serving. This partnership between Unilever Food Solutions and the government bodies aims at explaining this complex topic in simple terms that are easily understood and applied by Indonesian food service professionals.

All attendees to the seminar will receive a certificate of attendance endorsed by Ministry of Health and Indonesia’s Food & Drug Administration (BPOM).

Chef Vindex Tengker, the Brand Ambassador of Unilever Food Solutions, said, ”Besides serving delicious and healthy food, chefs also need to realize the dangers of food poisoning. They must therefore maintain the highest standards by prioritizing food safety.”

In the seminar, Unilever Food Solutions explains the following five easy steps of food safety which make a big difference:
1. Ensure personal hygiene, especially the hands, kitchen area and cooking utensils
2. Separate raw foods from cooked foods
3. Cook thoroughly
4. Keep food at safe temperatures
5. Use clean water and safe raw materials

“Maintaining food safety is actually not difficult, but operators must be disciplined in implementing these steps; they are fundamental for operators when preparing the food to prevent contamination from bacteria and dangerous microbes,” adds Chef Vindex.

Operators who are not able to attend the seminar can also obtain an inspiring booklet outlining five easy steps for food safety via Unilever Food Solutions’ website at ufs.com or simply call the hotline at 021-92514399 or 08891403955.

”We hope that by helping food operators to gain a better understanding of food safety, both health and diners’ satisfaction will be ensured, which will ultimately lead to a more successful and prosperous business,” concludes Adam. 

Financial Accounting (2)

1. Jelaskan general ledger
2. General ledger posting merupakan hasil dari....
3. Tiga tingkatan dalam general ledger
4. Jelaskan hubungannya dengan cost accounting
5. the integration of posting data is reflected in...
6. Gambarkan financial accounting
7. Jelaskan a shared database
8. Jelaskan account receivable dan peranannya
9. Gambarkan account receivable
10. Jelaskan account payable
11. Jelaskan accounting document dan jenis-jenisnya..
12. Berikan contoh accounting document
13. Berikan contoh processing document
14. Jelaskan Payment dan hubungannya dengan enter document
15. Jelaskan travel management and expense reimbursement
16. Jelaskan payment and transfer to payroll accounting..

JAWABAN
1. General ledger :
Operations transaction (for example, issue of goods causes material issue posting) if the SAP materials management (MM) system is active and integrated
Posting transaction in subdiary (asset acquisition in fixed assets) if the SAP asset accounting (FI-AA) system is active and integrated
Transaction originally assigned to the general ledger, if the general ledger (FI-GL) system is active

2. hasil dari sebuah jurnal

3. - master data
- Transaction data
- Reporting

4. Akuntasi biaya yaitu proses pencatatan, penggolongan, penyajian biaya pembuatan dan penjualan produk atau jasa, dengancara-cara tertentu, serta penafsiran terhadapnya, objek kegiatan akuntasi biaya adalah biaya.

5. the general legder through subsidiary ledger

6. Account recevable : the FI accounts receivable component is responsible for monitoring and controlling customer accounts within SAP R/3’s financial accounting component. Account analysis,alarm reports, due date list, and a flexible dunning system all make it easier to keep track of open items.

7. A shared database means:
-      Non redundant data creation and maintance
-      Documentation and review system that can be clearly verified at any time
-      Complete access to all applications
-      Reporting and information system that can be fully customized

8. Account payable : SAP R/3’s FI accounts payable component manages accounting data for all vendors. Its also an integral component of the acquisition process.

9. Accounting documents : accounting documents are the result of a posting in fnancial accounting. There are two types of documents :
Original documents
Processing documents

10. Contoh accounting documents :
Example of original documents :
Receipts
Invoices
Checks
Bank statements
Example of processing documents :
Accounting documents
Sample documents
Reccuring entry documents

11. Example of processing documents :
Accounting documents
Sample documents
Reccuring entry documents

12. Payments : when you enter documents, the system checks wheter the minimum account assigments have been made, for example, document date, posting date, document type, posting key, account number, and amount.

13. Travel management and expanse reimbursement : trips cost time and money- not only for the person travelling, but for everyone involved in the planning, approving, veryfing, and accounting of trips. Toda, travel management is expected to support all of the bussines processes involved with a bussines trip in one single procedur.

14. Payment and transfer to payroll accounting : payment of expense can be accomplished via financial accounting, payroll aaccounting, or data medium exchange (DME) with credit institutions. Whether travel expanse ar paid payroll accounting in your company or not, the result are transferred to payroll accounting if there are additional amounts for taxation.

Unilever Boyong Body Care

PT Unilever Indonesia Tbk (UNVR) mengaku upaya kelompok bisnisnya menguasai PT Unilever Body Care Indonesia harus dilalui dengan merogoh kocek cukup dalam. Body Care sendiri sudah menjadi perusahaan tertutup (go private) sejak 2009.

PT Unilever Indonesia dan PT Unilever Body Care Indonesia merupakan naungan anak usaha dari Unilever Indonesia Holding BV.

Direktur Eksternal Relation Unilever, Sancoyo Antarikso mengatakan, Unilever Indonesia Holding BV memiliki rencana untuk membeli sisa saham kepemilikan publik yang masih tersisa di PT Unilever Body Care Indonesia. Untuk mewujudkan misinya itu, Unilevel harus membayar harga penawaran hingga Rp 372 ribu per lembar saham.

"Penetapan harga penawaran yang sekarang meningkat ratusan kali lipat menjadi Rp 372 ribu per lembar saham, dari harga saat Unilever Body Care Indonesia di delisting dari Bursa Efek Indonesia (BEI) pada tahun 2009 sebesar Rp 2.250 per lembar," ujar Sancoyo ketika ditemui usai RUPSLB UNVR di Hotel Mulia, Jakarta, Kamis (24/10/2013)

Sisa saham Unilever Body Care Indonesia yang masih dimiliki publik tercatat sebanyak 1,5 juta lembar saham atau setara 1,7% dari total seluruh saham.

Untuk menguasai sepenuhnya saham Unilever Body Care Indonesia yang masih ada di publik, induk usaha Unilever paling tidak harus menyediakan anggaran sebesar Rp 558 miliar.

Sebagai informasi, Unilever Body Care Indonesia pertama kali masuk ke pasar modal Indonesia pada 2007 dengan kode emiten PROD. Dua tahun kemudian, PROD memutuskan delisting dari Bursa Efek Indonesia (BEI) pada 2009.

Aksi go private ini ditempuh seiring rencana perusahaan untuk memiliki sepenuhnya saham yang ada di publik. (2013)

Boyong Body Care, Induk Unilever Harus Bayar Ratusan Kali Lipat

PT Unilever Indonesia Tbk (UNVR) mengaku upaya kelompok bisnisnya menguasai PT Unilever Body Care Indonesia harus dilalui dengan merogoh kocek cukup dalam. Body Care sendiri sudah menjadi perusahaan tertutup (go private) sejak 2009.

PT Unilever Indonesia dan PT Unilever Body Care Indonesia merupakan naungan anak usaha dari Unilever Indonesia Holding BV.

Direktur Eksternal Relation Unilever, Sancoyo Antarikso mengatakan, Unilever Indonesia Holding BV memiliki rencana untuk membeli sisa saham kepemilikan publik yang masih tersisa di PT Unilever Body Care Indonesia. Untuk mewujudkan misinya itu, Unilevel harus membayar harga penawaran hingga Rp 372 ribu per lembar saham.

"Penetapan harga penawaran yang sekarang meningkat ratusan kali lipat menjadi Rp 372 ribu per lembar saham, dari harga saat Unilever Body Care Indonesia di delisting dari Bursa Efek Indonesia (BEI) pada tahun 2009 sebesar Rp 2.250 per lembar," ujar Sancoyo ketika ditemui usai RUPSLB UNVR di Hotel Mulia, Jakarta, Kamis (24/10/2013)

Sisa saham Unilever Body Care Indonesia yang masih dimiliki publik tercatat sebanyak 1,5 juta lembar saham atau setara 1,7% dari total seluruh saham.

Untuk menguasai sepenuhnya saham Unilever Body Care Indonesia yang masih ada di publik, induk usaha Unilever paling tidak harus menyediakan anggaran sebesar Rp 558 miliar.

Sebagai informasi, Unilever Body Care Indonesia pertama kali masuk ke pasar modal Indonesia pada 2007 dengan kode emiten PROD. Dua tahun kemudian, PROD memutuskan delisting dari Bursa Efek Indonesia (BEI) pada 2009.

Aksi go private ini ditempuh seiring rencana perusahaan untuk memiliki sepenuhnya saham yang ada di publik. - See more at: http://bisnis.liputan6.com/read/728624/boyong-body-care-induk-unilever-harus-bayar-ratusan-kali-lipat#sthash.UqoPc1Zh.dpuf

Unilever Food Solutions Menggalakkan Pentingnya Keamanan Pangan dalam ”Chefmanship Academy: Keamanan Pangan”

Unilever Food Solutions bekerjasama dengan Kementerian Kesehatan khususnya Direktorat Jenderal Pengendalian Penyakit dan Penyehatan Lingkungan serta Badan Pengawas Obat dan Makanan Republik Indonesia memfasilitasi operator rumah makan bertaraf sederhana dengan mengadakan program edukasi melalui pelatihan komprehensif mengenai keamanan pangan. Program ini bertujuan untuk menyadarkan sekaligus meningkatkan keahlian para operator dalam menjaga keamanan makanan.

Adam Djokovic selaku Managing Director Unilever Food Solutions Indonesia, menjelaskan, “Chefmanship Academy merupakan salah satu pelayanan yang dipersiapkan oleh Unilever Food Solutions untuk membantu para konsumennya mengembangkan bisnis yang lebih sukses dan menata dapur secara lebih efisien. Topik yang disiapkan dalam Chefmanship Academy pertama kali ini adalah keamanan pangan atau food safety. Topik ini diangkat karena kebutuhan yang tinggi, terutama bagi rumah makan bertaraf sederhana yang kurang memiliki pengetahuan dan kemampuan dalam permasalahan keamanan pangan.”

 

Dalam seminar ini, Unilever Food Solutions ingin menyuarakan keamanan pangan dalam lima langkah mudah yang dapat memberikan perbedaan besar, diadaptasi dari BPOM dan WHO, antara lain:

1. Jagalah kebersihan diri, terutama tangan, area dapur dan peralatan masak

2. Pisahkan pangan mentah dari pangan matang

3. Masaklah dengan benar

4. Jagalah pangan pada suhu aman

5. Gunakan air bersih dan bahan baku yang aman

 

“Diharapkan, dengan semakin pahamnya operator terhadap keamanan pangan, baik kesehatan serta kepuasan pelanggan dapat terjamin, dan pada akhirnya membawa bisnis menjadi lebih sukses lagi,” tutup Adam.

Unilever

Unilever (ULVR) is using a new method to sell products from Lifebuoy soap to Fair & Lovely skincream to 350 million villagers in India: Bollywood music on their phones.

Last month about 2 million people listened to Unilever’s free music service available on mobile phones in two states, said Anaheeta Goenka, executive director of Lowe Lintas & Partners, the agency handling the campaign for the world’s second-biggest consumer company. The offering expanded to Uttar Pradesh, India’s most populous state, on March 31.

Companies from Unilever to PepsiCo Inc. (PEP) have turned to mobile campaigns in the world’s second-largest phone market to reach consumers including those in villages as growth in rural spending exceeds that in urban centers. With ad spends surging, mobile-phone campaigns are more attractive because they cost less and are more targeted than mass media.

“Mobile advertising has the reach, the power to measure, and the power of constant engagement,” said Girish Nair, chief executive of Netcore Ltd., the agency that is executing Unilever’s mobile service. “You now have the opportunity to get data on each subscriber” that can help optimize ad campaigns and improve distribution, he said.

Hindustan Unilever Ltd. (HUVR), the Mumbai-based unit of Unilever, started the service last year in Bihar, one of India’s poorest states, and extended to neighboring Jharkhand, Goenka said. The service has got 8 million listeners since it started in October through the end of March, Hindustan Unilever said in an e-mailed response, declining to comment on the costs of the campaign and on the plans for the service.

Not Spotify

This is not like Spotify Ltd.’s popular music-streaming service where subscribers can listen to personalized playlists. On Unilever’s service a user places a call to a toll-free number which disconnects after two rings. The system then calls the user and plays a 15-minute pre-recorded chunk of music interspersed with ads for the company’s soaps, skin creams, shampoos and detergents. All users listen to the same recorded segment each week, Goenka said.

There are some concerns about the effectiveness of such a service.

“It’s a new thing and might be successful for the first three-four months,” said Harsh Mehta, a Mumbai-based analyst at HDFC Securities Ltd. “The customer would eventually get bored with the same stuff.”

Unilever, PepsiCo and other companies are seeking to reach villagers as mobile phone ownership increases. There were 364 million rural mobile phone users as of Jan. 31, and the pace of additions in villages was faster than cities for the fourth consecutive month, according to the Telecom Regulatory Authority of India.

Mobile Ads

“Many advertisers are starting to use mobile as a way to reach” areas where cable television and newspapers have a limited reach due to poor infrastructure, said Anand Thakur, national sales head for digital ad agency Aidem Ventures Pvt. And the medium is also more cost effective, he said.

A 10-second spot on mythological drama Mahabharat on India’s Star Plus television network costs about 250,000 rupees ($4,143). That is enough to pay for reaching at least 21,000 people with a 10-minute phone call, according to Bloomberg calculations based on prevailing mobile tariffs.

Indian companies spent 3 billion rupees on mobile ads last year, and the market is projected to grow 43 percent this year, according to the Mobile Marketing Association. The bulk of this spending goes toward voice-based services because the majority of Indians use basic feature phones.

Free Talktime

Hindustan Unilever rose 0.5 percent to 612.15 rupees at the close in Mumbai trading. They have gained 29 percent in the past year, compared with a 22 percent advance in the benchmark S&P BSE Sensex. (SENSEX)

PepsiCo last year started a campaign similar to that of Unilever -- playing back entertainment content on mobile phones.

Several companies including Mondelez International Inc. (MDLZ)’s Cadbury’s unit have offered free mobile airtime credit to buyers. A code printed inside the packaging of Cadbury’s 5-Star chocolate bar enabled the user to redeem the points, according to the ad.

Marico Ltd. (MRCO), India’s biggest seller of hair oil, in September started a service in which users would receive a pre-recorded call offering basic English lessons, according to its website.

Farm Wages

The rising incomes of villagers is an attraction.

Farm wages adjusted for inflation rose almost 7 percent on average annually in the five years through March 2012, from 1 percent in the previous decade, according to India’s Planning Commission.

That’s prompted consumer products companies to expand their rural networks, hire armies of village housewives to sell soaps and detergents to their neighbors, and advertise in hundreds of country fairs.

Interacting directly with consumers is vital because the weakest economic expansion in about a decade, combined with consumer-price inflation exceeding 8 percent, has prompted a switch to cheaper substitutes for everything from soaps to food. Unilever has faced the pinch amid intensifying competition.

The company’s market share in the skincare market, which includes whitening creams and moisturizers, declined to 50.5 percent last year from 53.7 percent in 2012, according to Euromonitor. Its share in laundry detergent and bar soap markets increased, as it spent more on ads.

Tough to Measure

Mobile ad campaigns tend to be more targeted, and may help grab an individual’s attention better than ads on TVs or in newspapers. Even then, some marketers such as Aidem Venture’s Thakur say it’s difficult to measure how a campaign like Unilever’s music service can translate into product sales.

Costs for the companies can quickly rise to “unsustainable levels” if millions of users flock to a free service, said Milind Pathak, global head at One97 Communications Ltd., which owns the mobile recharge provider PayTM.

“It’s impossible to sustain these kinds of costs unless you are a really big company with lots of brands,” Pathak said. “It’s the real-time data that companies can get from mobile that makes it attractive.”

PT Unilever Indonesia, Berawal dari Bisnis Sabun Cuci Batangan

PT Unilever Indonesia Tbk telah berada di Indonesia sejak tahun 1933 atau 80 tahun yang lalu. Saat pertama didirikan di Indonesia, Unilever masih bernama Levers Zeepfabrieken NV. Di lokasi pertamanya, di Angke, Jakarta Barat, yang memproduksi sebuah sabun cuci batangan bernama Sunlight.

Perusahaan Belanda itu terus melesat sebagai salah satu perusahaan Fast Moving Consumer Goods(FMCG) terdepan yang menguasai 60 persen pasar FMCG Indonesia. Salah seorang yang sukses membawa produk-produk Unilever menjadi kebutuhan pokok di Indonesia adalah President Director PT Unilever Indonesia Tbk, Maurits Daniel Rudolf Lalisang.

Pada tahun 1982, PT Unilever Indonesia Tbk mulai "melantai" di lantai bursa dan menawarkan saham perdananya di Bursa Efek Jakarta dan Surabaya. Penjualan yang sangat baik ditunjukkan oleh dua usaha utama, yakni Home and Personal Care dengan penjualan bersih sebesar Rp 17,2 triliun dan Foods & Beverages sebesar Rp 6,3 triliun.

Produk-produk home and personal care seperti Ponds, Dove, Clear, Sunsilk, Domestos, Molto, Rexona, Pepsodent, Rinso, Close Up, Zwitsal, Wipol, Super Pell, dan sebagainya. Hingga saat ini, sebanyak 73 persen warga Indonesia menggunakan produk Unilever ini. Sementara 27 persen sisanya, warga memilih untuk mengonsumsi produk food and beverages, seperti kecap Bango, mentega Blue Band, es krim Walls, teh Sari Wangi, Buavita, Royco, dan Lipton Ice Tea.

Pertumbuhan yang baik produk-produk PT Unilever Indonesia Tbk ditunjukkan dengan keuntungan yang didapatkan setiap tahunnya. Pada tahun 2000, keuntungan yang didapat mencapai Rp 810 miliar. Kemudian, di tahun 2005, profit semakin bertambah mencapai Rp 1,44 triliun.

Peningkatan ini terus terjadi berturut-turut. Di tahun 2010, angka keuntungan mencapai Rp 3,39 triliun. Pada tahun 2012, keuntungan yang diperoleh mencapai Rp 4,84 triliun.

Keuntungan yang besar itu, kata Maurits, tak lepas dari inovasi yang terus diciptakan Unilever. Menurut dia, sebuah inovasi telah menciptakan nilai lebih sekaligus meningkatkan kepuasan pelanggan dengan menyajikan produk-produk yang terus disempurnakan.

Salah satu contoh inovasi itu dengan membuat kemasan, mulai dari sachet, tube, hingga kemasan tube dispenser atau kemasan menarik lainnya. Beragamnya kemasan tersebut, membuat produk menjadi beragam ukurannya.

Tiap tahunnya, paling tidak Unilever menciptakan sebanyak 60 inovasi baru. Inovasi itu juga ditunjukkan dengan inovasi jenis bentuk produk. Misalnya Sunlight yang awalnya berbentuk batangan terus diciptakan inovasi bentuk cair. Begitu pula dengan deodoran Rexona, dari bentuk roll on menjadi spray.

"Saya pikir, masyarakat adalah aset berharga perusahaan. Jadi, kami akan terus berupaya untuk memuaskan masyarakat dengan inovasi yang diciptakan. Inovasi juga yang telah menyelamatkan perusahaan dari kelesuan pasar pada tahun 2010," kata Maurits.

Selain melalui inovasi ukuran dan bentuk, Unilever juga berinovasi dalam menyediakan beragam pilihan merek untuk jenis produk yang sama. Contohnya untuk perawatan wajah, ada produk Citra bagi masyarakat kelas menengah ke bawah, kemudian Fair and Lovely, dengan harga menengah, kemudian satu tingkat di atasnya, ada produk Ponds.

Kemudian, produk Paddle Pop yang disasar untuk anak-anak, dan ada produk Magnum dengan sasaran anak muda dan eksekutif muda.

Walaupun telah menjadi pemimpin pasar, PT Unilever Indonesia Tbk terus memperluas pasar. Jika pasar makin luas, pendapatan pun akan terus membesar.

Untuk mempertahankan konsumen dan meningkatkan laba tiap tahunnya, Maurits mengatakan PT Unilever Indonesia Tbk tak berhenti untuk terus menciptakan inovasi. Misalnya saja dengan mendorong konsumen untuk memakai produk lebih banyak.

Apabila selama ini masyarakat lebih mengenal Citra sebagai produk pelembut kulit yang hanya dapat digunakan di rumah, Unilever Indonesia kemudian menciptakan Rumah Cantik Citra. Di sana, konsumen bisa merasakan dipijat dengan Citra.

Inovasi serupa juga dilakukan untuk produk food and beverages. Misalnya, produk es krim Magnum. Unilever juga menciptakan Magnum Cafe di Grand Indonesia dan konsumen dapat mencoba berbagai inovasi kuliner dengan campuran es krim Magnum.