Close Up And Flavalicious Party Invite Young People To Make Life More Exciting

19/12/2005

Flavalicious Party is the highlight of a series of programs launched by Close Up Flavalicious Limited Edition with two tantilizing taste : Luscious Lychee and Tangerine Burst

Brushing your teeth with the sensational taste of candy or fresh fruits can make it an exciting and delicious experience.   That is what Close Up is offering with the launch of Close Up Flavalicious (limited edition) in two tantalizing taste : Luscious Lychee and Tangerine Burst.

The launch of the new variant and taste of toothpaste was accompanied by a series of exciting launch activities, with a big bang in the form of the Flavalicious Party held in the afternoon of December 17 at the Senayan West Plaza, Jakarta.

Close Up Brand Manager  Veronica Utami said that “As the toothpaste brand targeting young people, Close Up understands their nature - dynamic, liking challenges and new and out of the ordinary things -   while monotnous and normal things are boring and unattractive to them.   That is the basis of the new Close Up Flavalicious launch with two fresh fruit tastes, Luscious Lychee and Tangerine Burst.   Close Up Flavalicious gives a sensational taste when brushing one’s teeth, just the right thing for people bored with the normal taste of toothpaste.”

A series of activities have been programmed to launch Close Up Flavalicious, namely, programs for young people, with a huge afternoon Close Up Flavilicious Party in which 10,000 young people are expected to gather and take part in, all aimed at introducing exciting activities which can transform and elevate their spirits from ‘just normal’ to ‘extraordinary’.

More than just offering excitement, Close Up takes this opportunity to express its concern to the young generation by setting aside a portion of ticket sales, amounting to Rp 15 million, to be donated to the Yayasan Cinta Anak Bangsa, a foundation which helps young people overcome drug addiction.

“Talking about Flavalicious is talking about more than just toothpaste,” said Utami.   “Flavalicious talks about making the lives of young people more colorful and exciting by trying out new, positive things which are not mundane, becoming more creative and innovate, a chance to express oneself and enjoy exciting and wonderful moments as young people would want to do.”

To achieve this aim, Close Up Flavalicious introduced the Flavalicious Diri Competitionor Flavalicious Yourself Competition since November,in which young people are invited to give their unique ideas to transform something they consider normal, unattractive and boring, to one of excitement, uniqueness and ‘colorful’.   From the ideas sent in, 9 finalists from Jakarta, Bandung and Yogyakarta with the most unique and creative ideas, have been chosen.   At the Grand Finals, 3 winners have been selected, namely, #1 Nyoman Anjani from Bandung, #2 Ceria Harsena from Bandung and #3 Tommy from Yogyakarta.    

”There were some interesting prizes for the winners.   Each of the finalists received Rp 2.5 million to make their unique and creative ideas a reality.   At the Grand Finals of the Flavalicious Party, they face a jury consisting of Melly Goeslow, DJ Winky and the Close Up team, to determine the three main winners, each getting a cash prize of Rp 5 million, Rp 3.5 million and Rp 2.5 million including tax.   Winner number 1 was awarded the Flavalicious Bling-bling necklace which makes the person a symbol of the Flavalicious young generation,” said Utami.

Aside from viewing the uniqueness of competitors’ ideas, visitors to the Flavalicious Party also participated in a game called ”Scream Extreme” and felt the excitement of becoming a DJ at the ”D’Club” booth.   Visitors also took fotos of exciting moments to be placed at the Flavalicious Gallery, shop for young peoples’ products at the Flea Market and visit various other exciting booths, such as the Moto Show, What’s Ur Flava and cafe.   Furthermore, visitors also enjoyed a fireworks display, live music from Naif, Yacko, Tompi, The Brandals, and so on, as well as danced to the rythm of the DJ Party music towards the end of   the event.

”More than just giving a party for young people, we hope that Close Up Flavalicious can become an inspiration for young people to be creative, dare to present unique and out of the ordinary ideas, the courage to face positive challenges and always endeavour to the best of their ability, to make their lives and the lives of those around them, more exciting, vital and meaningful,” said Utami.